LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION – VISUAL COMMUNICATION
SECOND SEMESTER – APRIL 2012
VC 2802 – THEORIES OF VISUAL ANALYSIS
Date : 19-04-2012 Dept. No. Max. : 100 Marks
Time : 9:00 – 12:00
PART – A
- Answer ALL the questions in about 50 words each: 10×2=20
- Ocular centrism
- Visual pleasure
- Dialectical materialism
- False consciousness
- Code
- Metonymy
- Oedipus complex
- Ego
- Radical feminism
- Gaze
PART – B
- Answer any FIVE questions in about 200 words each: 5×8=40
- Explain the psychosexual stages of development.
- Discuss on Visual Culture in postmodern society.
- What is intertextuality? Explain with examples.
- Elucidate on the role of history in Marxist theory.
- Explain ‘Castration complex and visual pleasure’ in narrative cinema.
- What is second-wave feminism?
- Discuss the problems in representation of gay in media with reference to Richard Dyer.
PART – C
- Answer any TWO questions in about 400 words each: 2×20=40
- Explain the method of semiotic analysis of television commercials.
- Discuss the connection between the human unconscious and mass media.
- Critically analyze the role of media in ideological production.
- Interpret television serials using contemporary feminist theory.
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